Run/Film with Purpose

Waking up before the sun rises is always hard, but knowing that you'll be flying your drone down a beach shore while catching the days first rays makes it way better. I usually work with Nicole for her company, The Chestee, but occasionally she has some work for me relating to her personal brand or humanitarian efforts. This early morning was for a bit of both.

Looking at my phone to see that it was already 85 degrees and humid at 5 am was not encouraging, but I knew that I had a vision, and this was the best way to make it happen. See, on September 15, 2018, Nicole will be running a charity race in Hawaii. This video will be for collecting donations for this race. My goal was to emulate the environment, emotion, and color palette for the event. I did this by flexing the beaches of Florida (which is as sandy as it is swampy) so there was a nice balance of sand, mangroves, and seaweed to build that environment. I then used a mixture of 120fps, 60fps, and 30fps footage to dial in the tempo and match that to music that was meticulously scavenged for. Matching the music and speed is key, but the thing that transports you to the moment is the background sound. This was not captured during filming, but right after with my Rode NTG4+ shotgun mic and my H4N audio recorder. I have no doubt I looked like a gold hunter with a metal detector as I pointed my mic at the waves. The last part was the color, which is mainly dialed in during editing. I had the flexibility to do so by shooting in SLog 2 on my A7rii and DLog on my Phantom 4. I then dialed in the hue and saturation levels, leaning heavily on deep oranges and cool blues.

I am very happy with the final result of this film. The total shoot was about two hours, then a few more hours editing, but it started in my head from the moment I heard of the gig. The film plays there first, then I reverse engineer it to make it into something memorable.